Appendix A: Checklist for Design and Implementation of Your Publicity Campaign
Problem Selection
- Have you selected a specific crime type on which to focus?
- Have you carried out a detailed analysis concerning the crime type?
- Who are the offenders?
- Who are the victims?
- Where and at what times does this crime occur most?
- Who is your target audience (victims, offenders, or both)?
- On what specific neighborhoods or areas will you focus?
Message Design
- Have you identified the themes relevant to your audience?
- Have you met with concerned community stakeholders about the campaign design?
- Is there any offensive content (wording, political messages, artwork, etc.)?
- Is your message clear and appealing to your target audience?
- Have you selected a campaign logo with which people can identify?
- How is your approach different from ones that have failed in the past?
- Does your design meet legal standards for your agency?
- Is your design idea realistic and within your budget?
Implementation
- Before dissemination, did you get input from a pretest audience and incorporate feedback in the design?
- In addition, was the campaign pilot-tested with the intended target audience?
- Have you devised a dissemination plan?
- Who will be in charge?
- How will you spread the publicity?
- How will you know that the campaign is going according to plan?
- What mechanisms are in place to monitor the campaign’s progress?
- How long will the campaign last?
- Will there be multiple waves of dissemination, or just a one-time exposure?
- How will you address any community concerns that arise?
Evaluation
- How will you measure whether the campaign was a success or not?
- Did you conduct resident interviews before the campaign started to measure behaviors and attitudes?
- What statistics will you use to compare the problem before and after the campaign?
Appendix B: Summary Table of Previous Publicity Efforts
Click here for PDF of Appendix B: Summary of Previous Publicity Efforts
